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THE ROTARY PHILOSOPHY

The objects of Rotary are to encourage and foster the ideal of service as a basis of worthy enterprise and, in particular, to encourage and foster:

  • The development of acquaintance as an opportunity for service;
  • High ethical standards in business and professions, the recognition of the worthiness of all useful occupations, and the dignifying of each Rotarian's occupation as an opportunity to serve society;
  • The application of the ideal of service in each Rotarian's personal, business, and community life
  • The advancement of international understanding, goodwill, and peace through a world fellowship of business and professional persons united in the ideal of service.

These objectives are set against the Rotary 4-way Test, used to see if a planned action is compatible with the Rotarian spirit. The test was developed by Rotarian and entrepreneur Herbert J. Taylor during the Great Depression as a set of guidelines for restoring faltering businesses and was adopted as the standard of ethics by Rotary in 1942.

It is still regarded as a standard for ethics in business management:

  1. Is it the truth?
  2. Is it fair to all concerned?
  3. Will it build good will and better friendships?
  4. Will it be beneficial to all concerned? History of Rotary